Apparel Design | Graphic Design | Art Direction

The MLB is lagging behind the NBA and the NFL on social media. This is largely due to late adoption and the strict social media policy, prohibiting not only fans but also teams and TV stations from promoting and discussing content on social media. In February 2019, the MLB had agreed to loosen some of its rules will allow players to post more about baseball on social media. This reversal on policy is largely due to the need to engage with younger audiences, who frequently discuss sports on social media. Let’s pretend this never happend and advertising the MLB All Star Game on Social Media wasn’t an option. Where else could we get the attention of Gen Z online? I also tried my hand at in designing 2 jersey options inspired by the 2024 host, the Texas Rangers.

2024 MLB All Star Game